It was handsets like the original Chocolate that put LG on the map. But simply playing with the big boys was never going to be enough. It takes creativity to outsmart and outdo some formidable rivals. LG never shied away from experimenting and have been repaid more often than not. There’s Black Label and Prada, some great cameraphones and a host of capable touchscreen devices to prove it.
But that was then. The New Chocolate is new and it means it. The “Black Label” simply sticks on the BL40 but this phone seems to hold a higher purpose. It’s not merely the next of the Chocolates – it’s in touch with its times. And it does great justice to a portfolio where Viewty Smart talks to Renoir and Crystal walks with the Arena.
The LG BL40, the New Chocolate, is thin, classy and sexy but the one word that does it justice is unique. You really won’t find another phone like it out there, and only a few others have the same kind of impact.
You won’t see a designer or watchmaker’s signature on the BL40 but it definitely looks like an exquisite work of art. However, neither its price tag nor its feature set will let you think of it that way. We don’t mean it’s cheap or even affordable to many, but its all round skill puts most of the boutique handsets to shame. There are only few things the New Chocolate can’t do.
Key features
One-off touchscreen bar design
4.01" 16M-color capacitive touchscreen of 21:9 aspect ratio
Quad-band GSM support and UMTS with HSDPA 7.2 Mbps
S-Class Touch UI with pinch zooming and gesture controls
Accelerometer for screen auto-rotation
5-megapixel autofocus camera, Schneider-Kreuznach certified optics, LED flash, VGA@30fps video recording
1.1GB of internal memory, microSD expansion (up to 32GB)
Wi-Fi with DLNA
GPS receiver with A-GPS support and WisePilot satnav app
Bluetooth v2.1 with A2DP, microUSB port, TV out
Standard 3.5mm audio jack, Dolby Mobile sound enhancement
Stereo FM radio with RDS, FM transmitter
Full-blown multi-tasking with a decent task manager
DivX/XviD video player
Motion-based games
Smart dialing
Office document viewer
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