It was handsets like the original Chocolate that put LG on the map. But simply playing with the big boys was never going to be enough. It takes creativity to outsmart and outdo some formidable rivals. LG never shied away from experimenting and have been repaid more often than not. There’s Black Label and Prada, some great cameraphones and a host of capable touchscreen devices to prove it.
But that was then. The New Chocolate is new and it means it. The “Black Label” simply sticks on the BL40 but this phone seems to hold a higher purpose. It’s not merely the next of the Chocolates – it’s in touch with its times. And it does great justice to a portfolio where Viewty Smart talks to Renoir and Crystal walks with the Arena.
The LG BL40, the New Chocolate, is thin, classy and sexy but the one word that does it justice is unique. You really won’t find another phone like it out there, and only a few others have the same kind of impact.
You won’t see a designer or watchmaker’s signature on the BL40 but it definitely looks like an exquisite work of art. However, neither its price tag nor its feature set will let you think of it that way. We don’t mean it’s cheap or even affordable to many, but its all round skill puts most of the boutique handsets to shame. There are only few things the New Chocolate can’t do.
Key features
One-off touchscreen bar design
4.01" 16M-color capacitive touchscreen of 21:9 aspect ratio
Quad-band GSM support and UMTS with HSDPA 7.2 Mbps
S-Class Touch UI with pinch zooming and gesture controls
Accelerometer for screen auto-rotation
5-megapixel autofocus camera, Schneider-Kreuznach certified optics, LED flash, VGA@30fps video recording
1.1GB of internal memory, microSD expansion (up to 32GB)
Wi-Fi with DLNA
GPS receiver with A-GPS support and WisePilot satnav app
Bluetooth v2.1 with A2DP, microUSB port, TV out
Standard 3.5mm audio jack, Dolby Mobile sound enhancement
Stereo FM radio with RDS, FM transmitter
Full-blown multi-tasking with a decent task manager
DivX/XviD video player
Motion-based games
Smart dialing
Office document viewer
Today the new cameraphone flagship LG GC990 Louvre made its first public appearance. Sporting a 12 MP autofocus camera and HD video recording it was showcased at a Korea Products Exhibition held in Warsaw. Live photos of the next big thing in the mobile world follow.
The handset comes complete with a new feature dubbed Intellizoom. Other camera stuff include ISO up to 3200, camera images geo-tagging and zero shutter lag, which presumably means images will be taken as fast as with a dedicated digital camera.
The 12 MP still shots and the HD video recording add up to the best cameraphone we have seen so far (at leaston paper anyway). Until now user had to choose either the HD-videos of Samsung i8910 Omnia HD or the 12 MP resolution of the Samsung M8910 Pixon12 and Sony Ericsson Satio but with the GC990 Louvre you will be able to get the best of both worlds.
On top of the fancy camera, the LG GC990 Louvre also sports Wi-Fi with DLNA, TV-out, GPS and a 3.2" 16M color touchscreen display.
LG GC990 Louvre runs the latest S-Class Touch UI and has an accelerometer sensor for UI auto-rotate. The final features of the LG Louvre include GPS receiver with A-GPS support, Bluetooth as well as DivX and Xvid video formats support.
What kind of keyboard do you put on a full-touch phone? Well the answer is simple - a touchpad. The LG Crystal keypad is not a real keypad, but a transparent touchpad instead. And it's not there as a typing commodity, it's there for the coolness of it. How sick is that you may ask? Well, we don't really know but we're infected.
We are previewing a pre-production unit here but it's the most final design that LG currently have and happily matches the latest official photos, so the exterior will most likely stay the same in the final retail version.
If you've followed the Crystal as closely as we have, you will know that back in the day when it was first displayed to the public it had a strikingly different blue front panel gradient that later on silently disappeared. We guess them focus groups are more fond of uniform gray than gradient blue.
General: GSM 850/900/1800/1900 MHz, UMTS 900/2100 (alternative version: 850/2100) MHz, GPRS/EDGE class 12, HSDPA 7.2 Mbps
Form factor: Touchscreen slider
Dimensions: 105 x 52.5 x 13.5 mm, 127 g
Display: 3-inch 16M color TFT touchscreen, 480 x 800 pixels
Memory: 1.5GB integrated memory, hot-swappable microSD card slot (up to 16GB)
UI: LG S-Class Touch UI
Camera: 8 megapixel autofocus camera with LED flash and D1 video recording at 30 fps, QVGA time-lapse and slow-mo video recording
Connectivity: Wi-Fi, Bluetooth 2.1 with A2DP, standard microUSB port
Misc: Accelerometer for screen auto rotate, proximity sensor for screen auto turn-off, FM radio with RDS, DivX/XviD video support, TV-out, touch-sensitive keypad, gesture shortcuts, multi-touch input, office document viewer
Battery: 1000 mAh battery
Key features:
- 3-inch 262K-color capacitive touchscreen display of WQVGA resolution
- Comfortable QWERTY keyboard
- 5 megapixel autofocus camera with LED flash
- D1 (720x480) resolution video recording at 30fps
- Quad-band GSM/GPRS/EDGE support
- Dual band 3G with HSDPA support
- Wi-Fi
- Responsive Flash-based interface with multi-touch support
- Bluetooth v2.1 with A2DP and USB v2.0
- Stylish and generous retail package
- microSD memory card slot (verified to work with 16GB cards)
- FM radio with RDS
- Accelerometer sensor for screen auto rotate
- TV-out
- Office document viewer
- DivX video support
- Fashion-related content preloaded
Key features
- General: GSM 850/900/1800/1900 MHz, UMTS 900/2100, HSDPA 7.2 Mbps, EDGE class 12
- Dimensions: 108.9 x 56.1 x 12.4 mm, 102 g
- Display: 3" 16M-color capacitive touchscreen TFT of WVGA resolution (480 x 800 pixels)
- Memory: 1.5GB flash storage, microSD card slot (up to 16GB)
- User interface: S-Class Touch UI
- Video recording: 720x480@30fps, VGA@30fps, QVGA time-lapse and slow-mo video recording
- Connectivity: Bluetooth 2.0 with A2DP, Wi-Fi, TV-out, USB port, GPS receiver with A-GPS
- Misc: Accelerometer for screen auto rotate, Multi-touch input, DivX/XviD support, Dolby for Mobile audio enhancement, FM radio, office document viewer
- Battery: Li-Ion 1000 mAh
- Retail price: N/A




